Happy Thursday and Women-Owned Business Day! It’s October, and we’ve made it to the final quarter of 2025! Earlier this year, we discussed strategy, and without a plan, your marketing efforts will feel disjointed and ineffective, like they're all over the place and nowhere at the same time. But when do we know when to pivot (change direction) and when to persist (stick with your strategy)? The Pivot vs. Persist Framework Before you make any decisions, ask yourself these three questions: What...