Happy Thursday!

As we approach the busiest networking weeks of the year, it's the perfect time to refresh your understanding of the smallest viable audience. Introduced by author and marketing expert Seth Godin, they are the people who genuinely need your business.

Understanding Your Smallest Viable Audience

Figuring out who these people are starts with who you've served so far, even your past self, as you went into business to solve a problem you've faced.

When you understand who they are, what they like and dislike, and their pain points and reasoning for hiring you, you can create messaging that speaks directly to them—a conversation that they are part of.

Why This Matters During Networking Season

You can:

• Connect with Purpose - Instead of trying to appeal to everyone in the room, you can identify and engage the people who truly need your solution.
• Communicate Clearly - When you know exactly who you're talking to, your elevator pitch becomes natural and compelling rather than generic and forgettable.
• Build Real Relationships - You'll spend your energy on meaningful connections rather than collecting business cards from people who aren't a good fit.

Questions to Get You Started

1. Who needs what I offer?
2. What problem do I solve better than anyone else?
3. How can I serve them right now?

The Networking Mindset Shift

Instead of asking "How can I get more clients?" try "How can I find the people who genuinely need me?" This slight shift transforms networking from scattered effort into strategic connection-building.

Go and make connections with the people who need you!

Until next Thursday,